This programme is for students who are interested in the convergence of promotional, organisational and interpersonal communication on digital platforms. Graduates of the programme are equipped with the skills to carry out research, planning and design skills in advertising, public relations, promotions, and commercial and social marketing that are effectively and efficiently developed, implemented, evaluated and reported on. This programme provides a basis for postgraduate degree study in Communication Studies, Integrated Marketing Communication, Media Management, and related subject areas.

• Listing ID: 4313
• Field of Study: Humanities and Education
• Institution Category: Universities
• Institution Type: Public
• Awarding Body: The University of the West Indies
• Qualification Level:
• Education Sector: Higher Education
• ISCED Code: 04 Business Administration and Law- 041 Business Administration- 0414 Marketing and Advertising
• Qualification Developer: The University of the West Indies
• Quality Assurance Body: University Council of Jamaica (UCJ)
• Entry Requirements: Minimum of five (5) CSEC (CXC) General Proficiency (Grades I-III) or GCE O-Level subjects which include: compulsory - English Language with a 1 or 2 in CSEC English A & B, a 1, 2 or 3 in CAPE Communication Studies, and similar grades in other CSEC and CAPE subjects
• Number of Credits: 90