This qualification is for persons who wish to pursue a career in Digital Marketing Management and targets Marketing Managers and Marketers, in general. The Qualification Plan includes training clusters such as Apply Legal and Compliance Requirements; Research and Interpret Marketing Information; Apply Project Management Tools and Techniques; Develop Strategies to Manage Marketing Finance; Manage Digital Performance; Provide Effective Digital Experiences; Manage Brand in the Digital Space; Develop Effective Leadership Skills. Another feature of the qualification plan is that it also targets individuals for several specialist areas in the Digital Marketing career field listed below as job qualifications.

Persons who complete this qualification can be employed in the following jobs:
 Job title: Social Media Manager (SMM); Pay Per Click Specialist (PPC); Search Engine Marketing
Specialist; Email Marketing Specialist (EMS); User Experience Designer(UXD); Content Marketing
Specialist; Project Manager

Career path – articulation and specialization
After achieving this BSM41219 Certification in Digital Marketing Management Level 4 individuals may
select from a wide range of other qualifications in the Business Services industry.

• Listing ID: 3859
• Field of Study: Business Administration
• Institution Category: Specialised Institutions
• Institution Type: Public
• Awarding Body: NCTVET
• Education Sector: Technical and Vocational
• Qualification Code: BSB41219
• ISCED Code: 04 Business Admin& Law, 041 Business Admin, 0414 Marketing & Advertising
• Qualification Developer: NCTVET Occupational Standards Development Department
• Quality Assurance Body: NCTVET
• Entry Requirements: Marketing qualification or equivalent
  Individuals may enter level 4 Certification in Digital Marketing Management with relevant vocational experiences and qualification or equivalent qualification. Where lower level Qualification Plans exist, these MUST be completed.