The BSc. in Marketing is designed to educate students on the theories, principles and practices of Marketing. The programme offers students a rigorous exposure to the qualitative and quantitative sides of marketing. Marketing has always been a very dynamic field and has become even more so with the advent of online businesses. Students in this programme while being taught the latest theories and principles can expect very lively discussions in their marketing strategy, consumer behaviour, international marketing, and marketing research courses, among others.  Students who take this major are qualified to commence a professional career in marketing on graduation.

• Listing ID: 5314
• Field of Study: Business and Management
• Institution Category: Universities
• Institution Type: Public
• Awarding Body: The University of the West Indies
• Qualification Level: Level 5 - Bachelor's Degree
• Education Sector: Higher Education
• ISCED Code: 04 Business Administration and Law- 041 Business Administration- 0414 Marketing and Advertising
• Qualification Developer: The University of the West Indies
• Quality Assurance Body: University Council of Jamaica (UCJ)
• Entry Requirements: FULL TIME (3 Year Programme): Five CSEC subjects (General Proficiency Grades I-III) or GCE O'Level/BGCSE subjects (Grades A-C) which must include English Language and Mathematics AND Two double Units CAPE subjects or 2 GCE A-Level subjects. PART TIME (4 Year Programme): Five CSEC subjects (General Proficiency Grades I-III) or GCE O'Level / BGCSE subjects (Grades A-C) with compulsory English Language and Mathematics.
• Number of Credits: 90